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Awoke
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Sweet Affaire
The Sweet Affair Gala is hosted every five years by Ronald McDonald House Charities. The main event at the gala is the auctioning of intricately designed cakes making the theme all about cake.
The gala raises funds to provide free housing to families navigating life with a hospitalized child. The objective was to create a positive, lighthearted experience while giving back to families dealing with uncertain times.
Vibrant colors and digital illustrations were implemented to set an inviting and fun tone for the event. The outcome was an enjoyable environment for mothers, fathers, children, and infants.
Creative Direction
Art Direction
Brand Strategy
Research and insights
Logo Design
Concept Development
Print Design
Brand Guidelines
EB ASTROLOGY
EB Astrology is a business run by a woman of color. She is a highly experienced astrologer who shares her knowledge of the stars on her platform. EB Astrology aspired to enlighten people while invoking an awakening within, allowing the audience to connect with themselves through the information provided.
The visual aesthetic is sensual and the messaging is enlightening and authentic. The color palette is inspired by the sun. The sun sign is the most recognized in astrology. The sun is ruled by Leo and is also the sign of EB Astrology’s owner.
Satin gradients were created to embody the visual aesthetic of the twelve zodiac signs. Ethereal graphics showcases the elegance and sophistication of the brand.
Creative Direction
Art Direction
Brand Strategy
Research and insights
Logo Design
Concept Development
Social Media
Brand Guidelines
Clear
After experiencing immense growth, Clear was no longer recognized as a company at the airport. It was time to give their brand a redesign.
The objective was to have a trusting human voice and to present the company as elevated and trustworthy. Trust is essential because Clear provides a lifestyle of convenience through the use of its members’ identities.
A bright blue and futuristic green were added along their established calming midnight blue. The new bold and inviting typefaces visually carried the tone of the brand’s messaging. A full library of intuitive icons was added for multiple purposes. Clear’s photography became more aspirational, showcasing what it feels like to be a Clear member, the feeling of when everything flows.
The outcome accomplished energizing the brand while keeping the tone serious and reliable.
Art Direction
Graphic Design
Brand Strategy
Research and insights
Social Media
Concept Development
Digital Design
Brand Guidelines
Olivela
Olivela is a luxury e-commerce company that gives back to a charity everything their customers make a purchase. Olivela believes customers can love fashion, be socially aware, and conscious of their impact all at once. The following creative showcases some of the campaign creative that combines luxury and humanitarian purposes.
