Art Director
Currently: Remote
Hello!
My name is Charea /sha-ree-ahh/ Ferebee. I’m a city gal from New York. I have over ten years of experience in branding, design, marketing, and strategy, working for various agencies and as a consultant.
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Awoke Supply Co.
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Awoke Supply Co. creates handmade spiritual limpia spray. The rebrand reflects Caribbean culture's colors, balancing trendy style with island nostalgia.
Creative Direction / Art Direction / Brand Strategy / Research and Insights / COncept Development / Print Design / Social Media / Brand guidelines / Photography / Packaging / Web Design
ELLEN Bowles: astrologer
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Ellen Bowles is a woman of color who runs an astrology-focused business. She is an experienced astrologer sharing her knowledge to help people connect with themselves. The brand has a sensual visual style inspired by the sun, ruled by Bowles' sun sign, Leo. Satin gradients represent the zodiac signs, while ethereal graphics add elegance to the brand.
Creative Direction / Art Direction / Brand Strategy / Research and Insights / Logo Design / Concept Development / Social Media / Brand Guidelines
Sweet Affaire GALA
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Ronald McDonald House Charities holds the Sweet Affair Gala every five years, featuring an auction of beautifully designed cakes. The event raises money for free housing for families with hospitalized children, creating a cheerful atmosphere for all attendees.
Creative Direction / Art Direction / Brand Strategy / Research and Insights / Logo Design / COncept Development / Social Media / Print Design / Brand guidelines / Illustration
Clear Secure
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After significant growth, Clear needed to be seen as more than an airport company, prompting a brand redesign. The aim was to present a trustworthy and elevated image. New, bright blue and futuristic green colors were added to their calming midnight blue, with bold typefaces and intuitive icons. Photography also became more aspirational, highlighting the Clear experience. The redesign successfully energized the brand while maintaining a serious and reliable tone.
